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HIT gyms

24

May'19

The Rarest Exercise Machines We Tried at Mike Petrella’s STG Strength and Power Gym

As we pull into the parking lot, I see Mike Petrella by the door to STG Strength And Power, which is just as well as the gym is so new to this location there is no external signage. I am excited to catch up with him again after meeting a week previously at the REC conference. We step inside a cavernous space that feels aircraft hangar-like in dimension. This space however is not filled with private jets, instead it acts as a considerable containing space for row upon row of exercise machines. And there are many, no one has done …

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17

May'19

The Duo-Extension: A New “Arthur Jones” Machine in 2019

Half a century ago Nautilus inventor, Arthur Jones’ mind was focused on attempting to solve yet another challenge to improve exercise: how to make the squat safer and more effective. When the solution to doing just this became apparent to him, he referred to it in his IronMan magazine column of November 1970 as “The Final Breakthrough”.   What’s the problem with barbell squats that inspired Jones to look to better such a classic exercise? Squats are a relatively high-skill exercise, some people’s knees don’t get on with them and those with low back issues may well find squats uncomfortable …

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19

Jul'18

Top 25 resources you’ve not heard of before on managing and scaling your fitness business

As a founder of a fitness business, you need to be a best-in-class marketer, lead strategist, CFO, product designer and every other role involved with running a small company. The risks and psychological challenges of being all things to all people are real. Even the most confident entrepreneur with a winning business can get burnt out trying to do too much. I’ve curated a list of essential content to help you scale your business. Recommendations come from a mix of small business owners, academics, founders who have started and exited businesses, and scientists. Sift through the list, pick one and …

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12

Jul'18

HITuni goes to the US

The first 30 minutes of the drive required much focus as my brain’s default mode network (DMN) was unable do all the work required to safely drive on the right side of the road. Which was now indeed the right side of the road, and not the left. It hit home that months of planning were now a reality as we drove from Newark airport, New Jersey, toward Cranbury. We were headed to Optimal Exercise, the facility owned by Bill DeSimone. Those who don’t know Bill’s work yet need to catch up, he has already written two hugely valuable and …

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