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Building your Business

Succeeding in setting up your business depends on you, your attitude and drive. We show you what it takes, guiding you through this process and hopefully inspire you along the way.

We will start out by covering introductory concepts such as defining your mission and vision statement and understanding the main streams of work in a fitness business.

We will address understanding the skills you need to have or develop, as well as why businesses fail and how to avoid that happening to you.

Next we will expand on the key topics, many of which are critical to your business success:

  • Legal status
  • Insurance
  • Location
  • Exercise equipment
  • Marketing
  • Finance

We will introduce market research and SWOT analysis, which will help you assess the business decisions you will make.

Then, we will focus in on the finance stream of work, including:

  • Budget
  • Typical expenses
  • Sales projections
  • Cash flow and resource allocation
  • Break-even point
  • Pricing models
  • Getting paid

We will then look at the importance of creating the right customer experience, and how to go about getting it right. We will also address why some clients stay and why clients leave and how you can retain the greatest number of clients.

The last topic we will cover, in this module, is that of growing your business. We will discuss what it means to grow your business, why and when to do it and the different possible ways to grow your business.


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