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Personal Training

11

Jan'19

A Template for Resistance Training, Updated for 2019

One of the questions that I asked James Steele to elaborate on during our recent interview was: if he were to lay out a template for personal trainers introducing clients to resistance training/HIT, how would such a template look today? Let’s explore his answer, as well as James Fisher’s input into the elements that make up the template. Steele starts out by highlighting that his template is best considered as a base that can be built on and experimented from, to fit the individual client and their needs or as James puts it “their context”. The following is a pragmatic, …

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24

Oct'18

The story behind Bill DeSimone’s course on integrating Functional Training with HIT

We have recently had the opportunity to work with personal trainer, author and speaker (NSCA, Club Industry, REC) Bill DeSimone to create a new course titled Functional Training: A Biomechanics Approach to Integrating FT with HIT. Controversial? Some seem to think so. And I get that reaction, if you had told me I would be involved in presenting a course that includes FT ten years ago I would have likely scoffed too, I was younger then and thought I knew damn near all there was to know about exercise. I started my career in personal training in 2000 and thankfully …

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21

Sep'18

In Conversation with Adam Zickerman: What’s changed since Power of 10?

This is a further blog post in a series featuring outstanding individuals from the HIT community who we spent some time with on our trip to the US earlier this year. In this post, we feature Adam Zickerman, owner of Inform Fitness and author of Power of Ten 10. Adam’s serendipitous career in exercise Adam has been a successful gym owner since the late 1990’s. In fact, 2018 marks his 21st year in the business of teaching the principles of sound strength training, but how did it all begin for him? He had always been athletic as a kid and …

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31

Aug'18

How to Get People to Make the Right Fitness Choice – The Cognitive Biases at Play

Busy week? Take a moment to reflect. What do you remember? Visualise conversations, training sessions or content that just sticks out. Do you recall every specific detail? As humans, we can’t compute everything. Trying to figure out what you need to know and what you don’t is exhausting. Our smartphones have become more advanced than computers from just a few decades ago. We cram information gathering into every spare moment. Shopping, exercising, listening, scrolling – we can do it all at once. Attention spans are down, accessibility is up. Our brain uses a few simple tricks – quirks of the …

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01

Aug'18

In Conversation with Fred Hahn: 20 Years of HIT, the Golden Age of Nautilus and Intermittent Fasting

Those of you who have already read the blog post overviewing our recent trip to the US will know that we got to meet up with some great individuals and business owners from within the HIT (High Intensity Training) community. This is the initial post in a series of more in-depth articles about each of the people that we got to meet, first up: Fred Hahn.   A career in fitness: Fred Hahn Fred has had a passion for exercise ever since he became a member of The Charles Atlas Club when he was 10 years old. Flash forward to …

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19

Jul'18

Top 25 resources you’ve not heard of before on managing and scaling your fitness business

As a founder of a fitness business, you need to be a best-in-class marketer, lead strategist, CFO, product designer and every other role involved with running a small company. The risks and psychological challenges of being all things to all people are real. Even the most confident entrepreneur with a winning business can get burnt out trying to do too much. I’ve curated a list of essential content to help you scale your business. Recommendations come from a mix of small business owners, academics, founders who have started and exited businesses, and scientists. Sift through the list, pick one and …

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12

Jul'18

HITuni goes to the US

The first 30 minutes of the drive required much focus as my brain’s default mode network (DMN) was unable do all the work required to safely drive on the right side of the road. Which was now indeed the right side of the road, and not the left. It hit home that months of planning were now a reality as we drove from Newark airport, New Jersey, toward Cranbury. We were headed to Optimal Exercise, the facility owned by Bill DeSimone. Those who don’t know Bill’s work yet need to catch up, he has already written two hugely valuable and …

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31

Mar'18

Say hello to HITuni

HITuni has been helping people learn how to succeed with High Intensity Training for 4 years and in that time, we’ve grown significantly. There are now HITuni students and graduates spread across 4 continents and in 18 countries around the world.     We have always provided an education designed to nurture and enhance the success of our students. Our primary goal is to help you become one of the best-of-the-best in the industry, and that remains our guiding purpose. Today’s world is changing rapidly and at the same time some things are still the same; we are all looking …

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18

Dec'17

What makes people buy into your HIT Personal Training business?

Whether you are a personal trainer, a gym facility or even a franchise model owner you are in the business of successfully selling your service. I will take it as given that you are passionate about HIT and understand the valuable impact your service will have in improving the lives of your clients. To be able to get your message across to prospective clients requires more than just your passion for HIT. To be able to sell HIT, you firstly need to understand the drivers that cause clients to seek out a service like yours. What underlying internal motivations or …

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08

Dec'17

How much do you lift? A guide to selecting the right weight

If you are just beginning HIT, one of the practical questions you are most likely looking to answer is How much weight should I use? Keen to get started with the intensity aspect and enthusiastic to lift as much as possible, many new HITers end up short changing themselves. Focusing foremost on intensity at the very outset of the journey and equating high loads with intensity is double trouble and a case of putting the cart before the horse. Or dangerous and inefficient, up goes the likelihood of injury along with a side order of dilution of the stimulus. It …

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