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Modules Description

16

Apr'14

Nutrition

The final module of the MPT course is our in-depth nutrition module, this will give you a strong understanding of human nutrition, and nutrition that supports exercise and good health. Although this course is primarily about exercise, a discipline and area of study that stands on its own merits, in the real world of personal training and working with clients it is also valuable to have a fundamental grasp of sound nutritional principles. Many clients commence exercise as part of a holistic desire to improve not only their wellbeing but also they way they look, and losing body fat often …

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15

Apr'14

Wellbeing: Stress Resilience and Peak Performance

In this module, we focus exactly on how to manage lifestyle effectively to promote wellbeing and peak performance for both yourself and your clients. We will look at the different types of stress that people face today and the symptoms these stressors can produce. We will see how the nervous system responds and taking this knowledge how you can best support your nervous system through simple everyday lifestyle strategies, including: Heightened awareness and the required mindset Mastering the Basic Rest Activity Cycle, Mixing physical and mental relaxation strategies, Breathing, meditation and power napping. Circadian rhythm tactics and sleep. By absorbing …

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14

Apr'14

Building your Business

Succeeding in setting up your business depends on you, your attitude and drive. We show you what it takes, guiding you through this process and hopefully inspire you along the way. We will start out by covering introductory concepts such as defining your mission and vision statement and understanding the main streams of work in a fitness business. We will address understanding the skills you need to have or develop, as well as why businesses fail and how to avoid that happening to you. Next we will expand on the key topics, many of which are critical to your business …

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13

Apr'14

Essentials of Marketing

This module is all about how to get the right product/service, in the right place, at the right price, at the right time… to the right consumer. You will learn about fundamental marketing concepts, including the AIDA model and the three main market strategies: Cost Leadership, Product Differentiation and Market Segmentation. We will delve into the strategic aspects of marketing and planning for your success. We will define the marketing mix (Product, Price, Promotion and Place) and two variations of the mix – the 7Ps and the 4Ps of the social business. We will also explain consumer behavior and how …

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