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All posts by Luke Carlson

21

Oct'20

In Conversation with Luke Carlson: The Biggest Mistake When Selling Exercise and How to Avoid It

Luke Carlson is a familiar face to many in the world of high intensity training, CEO of Discover Strength, the main man behind the Resistance Exercise Conference and the instructor behind HITuni’s The Art of Selling HIT course. In this article we go behind the scenes to reveal more about Luke, his perspective on the current state of the fitness industry and some top tips for successful selling.     Discovering ‘intelligent exercise’ Luke grew up around exercise, he recalls being aged three or four when his police officer father started taking him and his brothers to a gym above …

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