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All posts by Luke Carlson

24

Nov'21

Luke Carlson: Words of wisdom to the HIT community for personal trainers and facility operators

Luke Carlson is a familiar face to many in the world of high intensity training, CEO of Discover Strength, the main man behind the Resistance Exercise Conference and the instructor behind HITuni’s The Art of Selling HIT course. In this post Luke shares his time-tested insights on absolutely essential aspects of effective personal training and operating a successful HIT facility. You will learn the key attributes that make for a great personal trainer, how to recruit the right staff- often a challenge for facility owners in today’s world, and how trainers can stay excited and engaged after years in the …

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21

Oct'20

In Conversation with Luke Carlson: The Biggest Mistake When Selling Exercise and How to Avoid It

Luke Carlson is a familiar face to many in the world of high intensity training, CEO of Discover Strength, the main man behind the Resistance Exercise Conference and the instructor behind HITuni’s The Art of Selling HIT course. In this article we go behind the scenes to reveal more about Luke, his perspective on the current state of the fitness industry and some top tips for successful selling.     Discovering ‘intelligent exercise’ Luke grew up around exercise, he recalls being aged three or four when his police officer father started taking him and his brothers to a gym above …

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