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All posts by Anna Johnston



How to Get People to Make the Right Fitness Choice – The Cognitive Biases at Play

Busy week? Take a moment to reflect. What do you remember? Visualise conversations, training sessions or content that just sticks out. Do you recall every specific detail? As humans, we can’t compute everything. Trying to figure out what you need to know and what you don’t is exhausting. Our smartphones have become more advanced than computers from just a few decades ago. We cram information gathering into every spare moment. Shopping, exercising, listening, scrolling – we can do it all at once. Attention spans are down, accessibility is up. Our brain uses a few simple tricks – quirks of the …

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Top 25 resources you’ve not heard of before on managing and scaling your fitness business

As a founder of a fitness business, you need to be a best-in-class marketer, lead strategist, CFO, product designer and every other role involved with running a small company. The risks and psychological challenges of being all things to all people are real. Even the most confident entrepreneur with a winning business can get burnt out trying to do too much. I’ve curated a list of essential content to help you scale your business. Recommendations come from a mix of small business owners, academics, founders who have started and exited businesses, and scientists. Sift through the list, pick one and …

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